Why it’s important and how to do it
The Worksite Wellness Program Vision
A Worksite Wellness Program vision statement is a concise statement that summarizes the purpose and goals of your organization’s commitment to beginning a Worksite Wellness Program. Taking the time to clarify and describe your organization’s Worksite Wellness Program vision can provide a focus and a consistent direction for your Procedures for years to come. The vision statement reminds leaders and workers of the link between worker health and the organization’s ability to achieve its overall mission.
Answer the following questions and you’ll have the components needed to build a simple and effective Worksite Wellness Program vision for your organization’s culture of health:
• What do you want your Worksite Wellness Program to accomplish?
• How do you plan to accomplish it?
• How does this Worksite Wellness Program mission support or further the organization’s mission?
A sample Worksite Wellness Program vision statement might be . . .
To have workers who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (organization’s mission), XYZ Corporation is committed to providing opportunities for healthy behaviors during the workday (how) in order to encourage workers not to smoke, to be active, and to eat healthfully (what).
The Worksite Wellness Program Brand
In the same way that your organization’s name and brand image provide visibility for your business, your Procedures toward beginning a Worksite Wellness Program will benefit from being easily recognizable to workers:
• A consistently used Worksite Wellness Program brand on all communications sends a message to workers that the commitment to a culture of health is here to stay.
• A Worksite Wellness Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.
Do what you can to engage workers in beginning the identity (brand) for your organization’s Worksite Wellness Program. Not only are they more likely to accept the name, it’s also a great way to announce to workers the organization’s Worksite Wellness Program commitment. Here are two possible approaches to involving workers:
Option 1: Have a Worksite Wellness Program contest
1. Announce the Worksite Wellness Program contest guidelines and deadline.
2. Have the Health and Wellness Committee review the ideas submitted, and select a name.
If, for example, your organization, Premier Building and Design, is in the commercial construction business, you might receive the following Worksite Wellness Program ideas from workers:
• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier workers
• Custom Build: Building health builds wealth
• Building Health: Designing better worker health
After reviewing the entries, your Health and Wellness Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Worksite Wellness Program contest” prize to the two workers, those who submitted the pieces of the name that represent the final product.
Premier Elements: Building health builds wealth
3. Choose a Worksite Wellness Program logo to go with the name.
The Worksite Wellness Program logo is an important piece of the branding
• Review any ideas submitted for Worksite Wellness Program logos.
• If you’re fortunate to have a graphic design professional at your organization, enlist her or his help with developing the Worksite Wellness Program logo!
• As an alternative, select a piece of clip-art that fits with the Worksite Wellness Program name you’ve selected. For example, the organization referenced above might look for a symbol that conveys building, health and wealth.
Option 2: Health and Wellness Committee determines the name and brand
1. Have your Health and Wellness Committee brainstorm Worksite Wellness Program names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your organization or industry.
• Try clustering words together as in the construction organization example above.
2. Once your Health and Wellness Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of health.
3. Choose a Worksite Wellness Program logo to go with the winning name.
4. Announce the organization’s Worksite Wellness Program and the corresponding Worksite Wellness Program name. Explain that staff members on the advisory committee chose the name.
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