Why bother to market your Worksite Wellness Programs?
Because of the transient nature of the many employee populations, you must market your Worksite Wellness Programs all the time. Your goal should be to keep your Worksite Wellness Programs as visible as possible.
Creative marketing can increase awareness of your Worksite Wellness Program for:
• Potential Worksite Wellness Program participants
• Upper Management
• Line and medical personnel
• Potential partners and volunteers
Creative Worksite Wellness Program marketing ideas
Involve Upper Management in your marketing Worksite Wellness Program as often as possible.
• For example: invite Upper Management to judge a Worksite Wellness Program logo contest.
Link your Worksite Wellness Programs to national advertising campaigns
• …like the Great American Smokeout and the Dairy Council’s Milk Mustache campaign.
Work closely with personnel in the home office.
• Submit articles about your Worksite Wellness Programs that coincide with National Health Observances. For example: highlight your Asthma Program in May, which is National Asthma Awareness Month.
• Let the home office know you can always provide an article to them when they run short on material. (Then make sure you always follow through.)
Word of mouth is the most effective advertisement for your Worksite Wellness Program
• Use real workers in your advertising: enlist the help of successful Worksite Wellness Program participants or use Employees and other post personnel for your marketing materials, when possible.
• Start “buzz” by incorporating an element of competition: which ‘team’ had the most steps over the past week? Which department engaged most frequently in physical activity?
Take advantage of technology
• Use post television and radio resources.
• Use email whenever you can.
Don’t just market your Worksite Wellness Program to potential participants, but market the opportunities for others to be involved, as well.
• For example: does the Red Cross know you can always use a volunteer? Do other departments/clinics know that you can always use personnel with some temporary down time?
Don’t be “old news”
• If you put advertising materials up, be sure to take them down in a timely manner.
• Update marketing logos and themes as appropriate.
